Graphic Designer Salary – How Much Does a Graphic Designer Earn?

graphic designerWith the boom of various forms of new media, the role of a graphic designer in almost any industry has become a crucial one. A lot of companies depend on these individuals in order for them to establish an identity that is important for the promotion of their own brand – with a sense of style and character that brings about how they are going to be seen by the rest of the world. The end results of their concepts can be seen all throughout the globe and can have a huge impact on the marketing and advertising of different products. You’ve seen their ideas spring to life in newspapers, magazines, business posters, television and the World Wide Web among others. Aside from communicating visually, the ability to bring new ideas to the table is one of the factors that can make a graphic designer’s campaign a success. These individuals are tasked to bring to life a message that a particular organization wants to deliver. The delivery is done primarily through the use of technology, skill and creativity. Being such an interesting and challenging field, it doesn’t come as a wonder how a lot of people nowadays aspire to be a graphic designer.  The need for such individuals is growing, especially now that the Internet is contributing a lot for this field to thrive even more. In connection with this, you might have asked, what could be the typical graphic designer salary?

Graphic design nowadays may go beyond the concept of simply creating designs through images. In order to stand out in this competitive field, many designers also add web and game designing to their sets of skills. Hence, the graphic designer can be seen to be a versatile individual who has a lot of ideas and services to offer. In addition, the job market for graphic designers is seen to have a positive outlook. The Bureau of Labor Statistics in the United States expects that the increase is expected to be at least 13% between the years 2010 and 2020. The recorded graphic designer salary in the US for 2010 was $20.92 per hour, with a median wage of $43,500 for the entire year. The lowest ten percent of the group earned approximately $26,200 and the highest 10 percent earned about $76,910. According to records, about 29 percent were self-employed among graphic designers. These self-employed individuals may work on separate projects simultaneously, and regular meetings with clients are also part of their responsibilities. [1] The rookies of the field are, of course, expected to have a lower salary compared to the more experienced ones. However, in the long run, as they become more acquainted with the business and attract more clients, they can expect to have more competitive salaries. It might come as difficult to some in the beginning, but determination and their love for the craft will certainly help them in the progress of their careers. You can most definitely expect the financial aspect of your career to increase if you prove to come up with good quality designs. Starters can begin working freelance. In this manner, they can come up with numerous designs which will help them in building up their portfolio.

It is quite common for graphic designers to set-up their own small businesses or do freelance work. For instance, a lot of graphic designers turn to the Internet for job opportunities. Many job boards online usually include openings for graphic designers. However, successfully landing a job may be difficult for beginners due to competition. Hence, it is important for designers to be able to impress potential clients through showing off their skill and talent through online portfolios. Clients from all across the globe can be best reached through this means. To create a memorable online portfolio, designers should have well-presented works. This part of the job will require them to utilize their web designing prowess as well. Hence, one can say that graphic designers should also be versatile individuals. However, they should take note that the focus should lie on their graphic design abilities.

The ability to manifest messages creatively is vital for promotion of the ideas upheld by organizations and businesses. This will include putting images together in a well-thought of and effective manner. Hence, a graphic designer is expected to specialize in letting these messages be actualized through visual communication. Certainly, being a graphic designer can be a tough yet very rewarding job at the same time.

 

 

Graphic Design Services- What can you Offer to Clients?

Remember the essential things to put in your resume? TAGLINE. It is one important way to brand yourself and the services you will offer.

We help you brand your business: online or offline.” 

A professional graphic design is the company’s way to attract customers and boost more traffic into their website. And ultimately, to make a profit. The work of a graphic designer involves design services, publishing, advertising, public relations and marketing. While your main job responsibility is to arrange the visual elements in different types of media, it may vary across industries. Like you can be a game designer or a production assistant. Despite the changes in the title, the principles of the graphic design remain consistent.

 

A graphic designer is a versatile person but you can make your niche. So with all of the talents and skills you have (and with you team possibly in the future), what are the graphic design services that you can possibly offer?

Here is a list of the services and jobs that you can do for your clients:

  1. CORPORATE BRANDING.  This is the way how you will help your client make an identity for themselves. You can offer Logo Design, business cards, stationery and other branding packages.
  2. MARKETING STRATEGY.  You can help them have the right message and communicate it through the right medium with the proper graphic design.  This is where you can help especially on the web design and social media marketing.
  3. DIGITAL AND PRINT MANAGEMENT. The role of the graphic designer is crucial in aligning the company’s vision and making it into visual. Aside from website, corporate branding is also made through the print.  Your role as graphic designer is also needed to package annual reports, newsletters, and other package design (carton and box design, retail products, DVD and CD covers, software/ digital game covers, books and ebook covers)

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As a graphic designer, your work is connected to the visual impact you will have with the customers and company employees. The design determines the company’s credibility in the marketplace.  This will help you stand out, get notice and to see the results by improved market position and increased sales.  Have a niche in your work and you will advance your career. Client satisfaction is crucial to build a successful partnership and of course, to build more your portfolio.

To be a good graphic designer, it is best to communicate well with your client the needed services and his or her expectation.  You can only do so much but you have to let them understand the nitty-gritty and technical side of your work. This goes when you are dealing with website development.

Show to your clients that your graphic design services are a part of a bigger work to make an identity to their company.  Launching of product and services can be made in a much better way by a better visual presentation and packaging.

Also you need to build a rate sheet or a quotation for your services. Here’s a sample template:

 

 

Graphic Design Resume- Marketing Yourself

Everybody now is going online. And more and more companies (big or small) are considering marketing their products with the aid of a website and social media platforms. We are seeing a different ballgame in marketing and one should have a strong online campaign to gain attention and of course, attract customers.

Companies are using their sites and social media to gain foothold of their customers. And this is where you, as graphic designer stands to benefit.

To be able to get clients, you have to build your resume. A creative resume or portfolio are crucial for you to get hold of clients. And as a graphic designer, you are expected to be very versatile, and of course, very creative! So show them your creativity on your graphic design resume!

Here’s our personal favorite as a sample:

 

The Ultralinx posted more graphic design resume for you to get inspiration.  Remember these resumes will not suit all type jobs you will be applying for, but it will surely get one’s attention as compared to other applicants who only pass the boring black and white template.

So what to put in your resume?

  • TAGLINE. Like any product, you want to be remembered. Your tagline should define yourself and your services. It should be catchy and will make a one time customer be a potential long-time client. Example, “We help you brand your business: online or offline.” 
  • LOGO. Since you will be promoting your services as a brand and you alreay have a tagline, then make a logo! Remember visuals sticks with people.
  • SERVICES. This part should be detailed and well explained. It where you have to show your expertise like web design, development, social media analytics, etc.
  • BLOG or your PERSONAL SITE.  You have to show them your online presence.  This is one of the casual and successful way of sharing and promoting yourself to your potential client your thoughts and how you design your website as well.  t also allows them to search you and drop comments.
  • ABOUT ME/ PERSONAL INFO.  This is where you share your family background, your education and interests. but remember do not overwhelm this section.

 

Remember, the graphic design resume should show your track record. It will not just show the number of sites you have developed, but also highlight the number of followers those sites have to date. This shows that you do not only possess the knowledge of site development and social media platform, but you have  a talent to design a platform that attracts and engages people.

Potential clients will hire you on the account of your performance, knowledge and skill and history of success. The resume is just a first step to hit that job so make it right!

For the new graduates  or amateurs out there, your professional experience might be limited. But having a resume  that shows all your decent work and comprehensive knowledge of the field from the school to your internships is vital.

What the other graphic designers do when they were still starting out? They make hypothetical design work for hypothetical clietns. This is one way of expanding and upgrading your resume.

So what are you doing now? Take this inspiration and compile your  portfolio that will  represent your skills and mostly types of works that you’d really love to be doing.

Game Designer Salary – Learn How Much Money a Game Designer Makes

father and son gamersThe advent of technology which brought the modernization of our world has allowed a lot of new professions to emerge. The use of new technologies such as computers is vital for these professions to exist. Game designing is one field which has been brought about by these modern developments. If you are fond of playing computer games, then you might already know that behind its actualization are individuals referred to as game designers. They are the ones who devise and conceptualize how a particular computer game must be played. From the setting, the story, and the characters involved among many others, it is apparent that a game designer has a rather complex job. To be one, a concrete background in information technology (IT) is needed as encountering programming terms and dealing with creative software is a part of the job. Salaries for game designers vary depending on the experience they have. In this article, we will be gaining insight about what a typical game designer salary looks like.

The field for game development is, without a doubt, going to experience robust growth in the years to come. It takes a lot of hard work for an individual to become a part of this industry; such is the case for game designers. Education is important for people who want to pursue a career in game design. There are degrees which have game design subjects included in their curriculum; however art institutes offer programs that are even more specialized. The industry for gaming production is huge and a lot of money is involved in terms of marketing. Hence, one might expect a game designer salary to be promising. In the United States, game designers earn from about $40,000 to $70,000 per year. Meanwhile, in the United Kingdom, the salaries range from £25,000 and £55,000. Take note that the numbers presented are just general averages, figures can vary depending on factors such as experience, the company one belongs to and location.

People who choose to be a game designer need to be versatile as the job has a lot of aspects to it. A game designer’s responsibilities can be really demanding. For instance, it can take them long hours in front of a computer especially when they have looming deadlines to meet. To be a part of this profession takes discipline and a lot of dedication. The gaming industry has a lot of potential for growth and gamers around the globe should thank the people behind the field for their hard work. Game designers definitely deserve to receive a high salary for their efforts.

Graphic Designer Job Description – An Overview

graphic designGraphic designers are widespread and this certainly doesn’t come as a surprise as their services are indeed relevant during present times. Their skills are sought after and are harnessed in many fields which involve small to large scale businesses. Their services can also be used for personal or organizational needs. Without a doubt, various groups require the assistance of a graphic designer for their advertising and marketing necessities. Their aid is crucial for messages to reach their intended audience in an efficient manner. Hence, let us take a step further into understanding what it is that we can find in a graphic designer job description. Taking into consideration the tasks and responsibilities of these individuals will allow us to appreciate the work that they do even more.

graphic designer girlA graphic designer is a versatile individual. They may be known primarily for delivering concepts through smartly putting visual elements together, but their job actually demands more from them. If you are an aspiring graphic designer, it is essential for you to take up graphic design courses as a part of your degree. Through this, you will familiarize yourself with a lot of art concepts and tools which will be useful for your intended career. Take note that the tools that a graphic designer uses constantly update. Hence, it is also important for the individual to do some self-education when it comes to this matter. Furthermore, here are some subjects which will equip you in becoming a good graphic designer:

  • Illustration
  • 2D and 3D Design
  • Print Design
  • Color Theory
  • Website Design
  • Printing Techniques
  • Branding
  • Packaging

In addition, being knowledgeable about other subject areas such as marketing and writing can help graphic designers in taking their careers further. A part of their job is communicating with other individuals such as clients, advertisers, or other graphic designers.

A graphic designer has duties which they have to fulfill. Here is a typical sequence of tasks that graphic designers deal with when they go about with their projects:

  • Discuss the project’s scope with clients or teammates
  • Conceptualize and idea that can efficiently deliver their intended messages
  • Consider the colors, fonts and images to be used in their designs
  • Deliberate the design with clients or teammates
  • Make needed changes to the design for finalization
  • Prepare the design for publication

It is important to take note that the duties stated above are done within a given time frame. Hence, it is important for graphic designers to learn how to manage their time wisely, especially when they work on multiple design projects simultaneously.

Ultimately, a graphic designer has to come up with a compelling design that captures the attention of its audience. This will allow them to take their career further, thus opening more opportunities to growth, whether financially or even more so artistically. Also, it is essential for these individuals to remain committed to the end result that their job requires. Self-motivation and an unfaltering love for the craft may not be specified in a graphic designer job description, but these two things, among others, certainly are qualities that they should possess.

Famous Graphic Designers – Inspiration from the Masters

Coming up with exceptional graphic design works sure is something that not all graphic designers can be recognized for. Gaining an edge over the rest entails not only creativity, but also an open-mindedness which will lead to innovations that will eventually lead to advances in the craft. With all the sudden surge of graphic designers from all over cyber space, there are a number of iconic individuals who these budding designers can learn from. Here comes a list of some of the most famous graphic designers throughout the years:

Saul Bass (May 8, 1920 – April 25, 1996)

saul bass

Being one of the most celebrated graphic designers of the 20th century, Saul Bass was also an Academy Award winning filmmaker. Some of his notable works for film include the title sequences for Anatomy of a Murder (1959), Psycho (1960), and West Side Story (1961). His innovative and symbolic ideas helped redefine the art of movie posters and title sequences. For him, it was important to “symbolize and summarize” when it comes to design. Aside from contributions in film, he also made some of the most iconic logos for well-known corporations such as AT&T Corporation (1969 and 1983), Geffen Records (1980) and United Airlines (1974).

Herb Lubalin (March 17, 1918 – May 24, 1981)

herb lubalinAnother prominent graphic designer of the 20th century, Herb Lubalin was most known for an art form still popular today – typography. He brought life to seemingly boring sets of letters and characters through his unique and artistic way of presenting messages. In addition, he designed fonts including ITC Avant Garde and ITC Serif Goth. During his lifetime, he also created various designs for print and advertising. Later in his career, he formed his own design firm (Herb Lubalin, Inc.) in 1964 and eventually added a number of subsidiaries (e.g. Lubalin, Burns & Co.). Lubalin received numerous awards and recognitions for his work. You may check the following link for more of his works.

Paula Scher (October 6, 1948 – )

paula scherWithout a tinge of doubt, Paula Scher is undeniably one of the most influential graphic designers of this generation. Witty and imaginative, her works and character have definitely earned her a reputation in the graphic design community. She is a partner of the distinguished design firm Pentagram since 1991. In 2001, she was awarded the medal of AIGA which is given to individuals who have had exceptional and remarkable achievements and contributions to the field of design. Aside from being a graphic designer, she also is an illustrator, painter and art instructor. Her paintings of highly detailed maps that manifest her own interpretation of the process of map-making, are an addition to the list of her recognitions.

These famous graphic designers certainly have a thing or two in common but there is something that had set them apart from the rest of their contemporaries. These individuals have that distinct and novel creative flair and intellect which paved their respective ways to success. With a lot of budding graphic designers emerging from many corners of the globe, these prominent figures certainly serve as models and inspirations in the field.

Web Designer Salary – How Much Do Web Designers Make

web designThe robust growth of the Internet has opened a lot of opportunities for different individuals and groups around the world to introduce their business through the World Wide Web. To be visible in this cyber space, many organizations have invested in creating their own identity through setting up their own websites. Hence, for this to be achieved, they seek help from professionals who are known as web designers. Most likely, this is not your first time to encounter such a term and it is also likely that you have been exposed to the products of their creativity. The fact that you are on this web page, reading this article, means that you are witness to the work of a web designer. Moreover, most businesses and organizations, as much as possible, want to have websites that are catchy and unique. Hence, aside from dealing with all the technicalities of coming up with a website, a web designer is also tasked to come up with a design that is both appealing and distinctive. A web designer has more skills than what could be apparently seen. For instance, they should be familiar with graphic design software as this is also an important part of web designing. In addition, they also need to be in the know when there are new web design advancements so that they can be ascertained that their skills are kept up-to-date. Being such a multi-faceted job, one might be curious of a web designer salary. The opportunities in this field are undeniably growing; the same is the case for the number of people interested in trying their luck as web designers.

girlA web designer is not to be confused with a web developer. Web designers work on how websites are to be presented to customers. From the name of the job itself, they are involved with organizing the visual components of the website. On the other hand, a web developer is concerned with the programming of the website. They are the ones who keep them up and running, they are given access to a website’s back-end to ensure that their responsibilities are met. The latter receive higher in terms of salary as they have more complex duties. Focusing on just one out of the two can help an individual concentrate on an intended career path. However, knowing both will greatly help you attract more clients and receive higher pay.

Hongkiat.com came up with this list which displays an accurate web design salary comparison among different countries. The list is based on the submissions made by individuals working on the field to PayScale. As indicated on the website, the average median salary for a web designer starts at around $41,752. A senior web designer, on the other hand, has an average median salary of $65,894. The salaries received by these individuals vary depending on the location.

Experience has an impact on a web designer salary. Standing out by means of coming up with great design ideas, is also a huge factor for one to keep a good place as a web designer. With constant developments in web design, it is important for these individuals to always be on track of recent updates. Through this, they can be assured that a promising future awaits them in such a competitive field as web design.